Is your blog traffic low? Do you feel like you’re blogging about everything, but people are just not responding? Maybe there’s something wrong with the building of your blog posts.
Step one– pick a keyword or a keyword phrase that you want to post about.
What is a keyword or keyword phrase? It is the thing that people type in when they go to search for something.
For example, the keyword phrase in this post is “blog post”. If someone is looking for how to build a blog post, what do you think they will type into a search engine bar to find out? “How to build a blog post”, but Google only takes the main subject and words of the phrase and uses them as the keywords. The keywords would be “blog post”. If I want to get those people that are searching to read my post, I need to utilize that keyword phrase to make my post more visible to them if they go searching for how to build a blog post.
You take that keyword or keyword phrase and create content based on it.
If you want to build a blog post with what’s trending, the best thing to do is use some online keyword tools (I recommend Yoast SEO tools for WordPress users) and figure out what keyword or keyword phrase is trending for your niche. Google also has a trending tool here.
Step Two– Make sure your keyword/keyword phrase is plugged into all the right places.
After you find your keyword or keyword phrase, you want to make sure that you use it right. The best places to use keyword/keyword phrases is in the title, heading 1, heading 2, and heading 3. It’s important to use headings when you’re changing the subject or when you’re transitioning into a new section of your post. That way, Google can get a clear layout of what your post is about and place it in the ranks accordingly.
If you search the phrase “build a blog post” you will find that the most relevant searches are those with the phrase “build blog post” in the meta description (the description underneath the link). So make sure that your keyword/keyword phrase is plugged into your meta description as well. Some blog hosts allow you to edit your meta description, some don’t. For those that use the hosts that don’t, there’s still a way to do this!
Your meta description (if not edited) is the first 150 characters of your post. Make sure to plug in that keyword/keyword phrase in the first part of your post (which can easily be your Heading 1).
Another place to plug them in is your permalink (also known as your post’s slug). Your permalink is the text that shows up in the browser when people click on your post. You want to make sure that your word or phrase is plugged in here. Using your full title of your post is okay, but try to take out words like “a”, “or”, “the”, “that”, “and”, and “but”. Also, take out numbers and underscores. Use 3 to 5 words along with hyphens to separate them. Keep your URL’s short and meaningful.
Step Three – Make your post readable with lots of content.
Don’t just sit there and make every other sentence with your keyword/keyword phrase. Not only is that annoying to read, but Google doesn’t like it.
A few years ago, Google would rank your post up high if you had your post full of the keyword or keyword phrase. Recently, Google changed that due to people making posts that were only made up of that word/phrase to gain ranks, but the people’s posts made no sense because all the people did was use the keyword over and over again.
How can you avoid that? Use lots of words along with your keyword/keyword phrase (Google likes 300 words minimum) and some images.
Add images or even just one image to your post to make it more entertaining and engaging. Make sure those images have something to do with what you’re posting about. Otherwise, it will throw your audience’s mind off and they’ll more than likely just exit out of your post.
One thing that I learned about readability rank with Google is that they look for a certain number of transitional phrases. Make at least 30% of your words transitional phrases.
Step Four – Add links and alternate texts to your images.
If you add images to your post (which I highly recommend that you do), you need to link them back to your post or website. That way, if others click on those images, they won’t be taken away from your site or your post.
Alternate text is a big deal when it comes to images in posts and high rankings in Google. You want to make sure that even if your images don’t load, your audience will know what your image is about. That’s what alternate text is. The text that shows up when your image doesn’t load for someone on their device that they’re viewing your post on.
Some people opt out of viewing images in their browser all together. Google says that they want people to still know what the image was of anyway. Alternate text helps your rankings in Google ranks.
This is a good place to plug in those keywords/keyword phrases!!
Step Five – Have fun and let your personality shine through your posts!
People don’t like reading the same things over and over. They enjoy reading different perspectives from different personalities. Especially if your personality is very similar to theirs. Being yourself and letting your personality shine through is important. That’s what makes the posts unique and it makes people want to come back for more.
I hope that you found help with building a blog post through what I’ve written for you today! If not, I am here for you! So ask any questions that you’d like below or email me at firstname.lastname@example.org.
Or do you have any tips to add? I’d love to hear them!
Thank you for reading another piece of my heart today!